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Adapting to Instagram’s New 4:5 Profile Grid Layout
Learn how to adjust your Instagram profile grid for the new 4:5 format, optimize posts, and improve brand visibility.
Instagram has officially transitioned from its traditional square (1:1) profile grid to a more vertical-friendly 4:5 aspect ratio. This update enhances the mobile viewing experience, aligning Instagram with the growing dominance of vertical content formats like Reels and Stories.
For content creators, brands, and businesses, this shift presents both challenges and opportunities. In this guide, we’ll break down the impact of the new Instagram 4:5 profile grid, how to adjust existing posts, and best practices to optimize your Instagram feed for maximum engagement and brand consistency.
Understanding the New 4:5 Grid Layout
What Does the 4:5 Layout Look Like?
Instagram profile thumbnails now appear in a 4:5 aspect ratio instead of the classic square format. This means your feed will look taller and more dynamic, better suited to vertical-first content strategies.
Key Dimensions
Aspect Ratio: 4:5
Recommended Size: 1080 × 1350 pixels
Using these dimensions ensures that images and videos are displayed correctly, preventing crucial elements from being cropped.
Effects on Existing Posts
If your older posts were optimized for a 1:1 aspect ratio, they may now appear cropped, cutting off important visual or textual elements near the edges. This can disrupt your Instagram aesthetic and branding.
How to Adjust Existing Posts
Instagram’s Built-in Preview Adjustment
To modify existing posts within Instagram:
Open the Post – Navigate to the specific post in your profile.
Tap the Three Dots – Located at the top-right corner of the post.
Select "Adjust Preview" – Choose between:
Fit: Maintains the full image but adds borders.
Fill: Zooms in to fit the 4:5 space, which might crop some areas.

Using Borders for a Consistent Look
If Instagram’s built-in adjustments aren’t sufficient, adding borders can help preserve the original image while maintaining a cohesive feed.
Neutral Borders: White or black backgrounds prevent awkward cropping.
Third-Party Tools: Apps like Canva, InShot, or Adobe Express allow easy framing of content for uniformity.
Best Practices for Future Content
Shoot and Edit in 4:5 Ratio
Planning content creation in the 4:5 aspect ratio prevents future cropping issues.
Use Camera Settings: Many smartphones allow shooting in 4:5 mode or something close.
Editing Tools: Apps like Adobe Lightroom, VSCO, and Snapseed help fine-tune images in 4:5.
Optimize Your Instagram Feed Aesthetic
Maintaining a visually appealing profile is crucial for brand identity and audience engagement.
Color Schemes: Use consistent filters or brand colors.
Grid Planning: Arrange posts strategically for a balanced look.
Theme Continuity: Stick to recognizable fonts, tones, and composition.
Leverage Reels and Stories for Greater Reach
Instagram’s push toward vertical content isn’t limited to static posts.
Cross-Posting: Shoot Reels and Stories in 9:16 and repurpose them for 4:5 posts.
Boost Engagement: Reels and Stories drive more interactions—use them strategically to maximize reach.

Why Instagram Made This Change
Competing with TikTok and Vertical Content Trends
The dominance of vertical, video-first platforms like TikTok has influenced Instagram to optimize its grid layout for mobile-first consumption.
Benefits for Brands and Creators
Enhanced Visibility: Taller posts occupy more space in feeds, making them more noticeable.
Mobile-First Experience: Over 80% of Instagram users browse on mobile, making vertical content more effective.
Reengagement: The update encourages creators to refresh their aesthetic and posting strategy.
Future Predictions
Higher Engagement Rates: Users may spend more time scrolling through visually compelling feeds.
UI Innovations: Instagram may continue tweaking its layout, introducing more interactive and immersive features.
Conclusion
The Instagram 4:5 profile grid update is more than a visual change—it represents a shift toward mobile-first, vertical content that brands and creators must embrace. To stay ahead:
Adjust your existing posts to fit the new layout.
Shoot and edit future content in 4:5 to avoid cropping issues.
Maintain a cohesive aesthetic to reinforce brand identity.
Utilize Reels and Stories to maximize reach and engagement.
Are you ready to optimize your Instagram strategy? Implement these changes now to ensure your content remains fresh, relevant, and engaging! Navigating the challenges of SEO and digital transformation is easier with the right support:
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